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体育产业是指向社会提供体育产品和体育服务的经营性行业 ,是在本世纪６０年代随着大众体育和竞技体育的兴起而发展起来的新兴产业。近年来 ,随着物质文化生活水平的提高 ,随着大众体育、健身体育、休闲体育的兴起 ,为适应消费者的需求 ,为人们提供体育劳务产品、体育物质产品
The sports industry refers to the operating industry that provides sports products and sports services to the society and is a new industry that has developed in the 1960s with the rise of mass sports and competitive sports. In recent years, with the improvement of material and cultural life, with the rise of mass sports, fitness sports and leisure sports, in order to meet the needs of consumers, it provides people with sports service products, sports material products