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广告设计课程在艺术类专业课程中具有其独特的一面,视听信息的表达要求其课程中采用多媒体来实施教学。其课程内容广,结构复杂,同时要求学生在学习中具备一定的理解能力和想象力。因此,要想提高广告设计的教学效果,就要在教学方式上积极探索和全面创新。针对当前的广告设计教学重点和难点来思考,仅仅通过传统的教学方法是难以满足实际需求。借助微课的教学优势,应用于广告设计课程教学,不但可以提高课堂的教学效果,还可以有助于调动学生的学习主动性,辅助学生更好的领会课程内容,在头脑中形成有序的视听影像,对培养学生的实践设计能力有显著成效。
Advertising design courses have a unique aspect in the art specialty courses, and the expression of audio-visual information requires multimedia in their courses to implement the teaching. Its wide range of courses, complex structure, while requiring students to have a certain degree of understanding and imagination. Therefore, in order to improve teaching effectiveness of advertising design, we must actively explore and comprehensively innovate in teaching methods. In view of the current advertising design teaching focus and difficulty to think, just through the traditional teaching methods is difficult to meet the actual needs. With the help of micro-class teaching, teaching in advertising design course can not only improve the teaching effect of the classroom, but also help to arouse students’ learning initiative, assist students to better understand the contents of the course and form an orderly Audio-visual images have a significant effect on cultivating students’ practical design abilities.