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本田,这个在80年代日本汽车业兴起的大潮中脱颖而出的汽车公司,在90年代日本泡沫经济破碎时却落到了后面。生意不景气,出口减少。1993、1994两年其轿车销售连续下降。但是,在两年后的今天,本田公司却享受着它48年来的历史上最伟大的成功。而把遭受挫折的本田公司拉回快车道上的人正是本田的新任总裁兼总执行官信弘川本。川本指出:“在泡沫经济破碎之前,本田正坐着顺风船,它所做的每一件事都是极大的成功。后来环境变了,我们就得相应地改变公司的结构。”他是用极快的速度来完成这些的,仅两年前,本田的销售额还名列日本第五(位于马自达公司之后)。现在它已超过了强劲的三菱公司而排名第三。去年上半年其轿车的销售份额为10％(丰田为38％,日产公司为22％)。本田的成功还不只局限于国内:在美国——本田最大的市场—轿车的销售数量已经从1995年上半年的295113辆上升到了1996年上半年的350028辆。本田在美国的最高执行官托马斯·埃洛特说:“本田成功的关键就是产品。”本田公司的变化是令人注目的。在东
Honda, an automobile company that emerged from the rise of the Japanese auto industry in the 1980s, fell behind when the Japanese bubble economy broke down in the 1990s. Business is sluggish and exports are decreasing. In 1993 and 1994, the sales of cars decreased continuously. However, two years later, Honda enjoyed the greatest success in its 48-year history. And the person who has taken the frustrated Honda back to the fast lane is Honda’s new president and chief executive, Shinichi Sakamoto. Kawamoto pointed out: “Before the bubble economy was broken, Honda was sitting on a wind boat. Everything it did was a great success. After the environment changed, we had to change the structure of the company accordingly.” He is With extremely fast speed to complete these, only two years ago, Honda’s sales also ranked fifth in Japan (after Mazda company). It has now surpassed the strong Mitsubishi Corporation and ranks third. In the first half of last year, the sales share of its cars was 10% (38% for Toyota and 22% for Nissan). Honda’s success is not limited to the domestic market: In the United States, Honda’s largest market, sales of cars have increased from 295,113 units in the first half of 1995 to 3,500,280 units in the first half of 1996. Thomas Elott, Honda’s top executive in the United States, said: “The key to Honda’s success is the product.” Honda’s change is remarkable. In the East