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如果我们已无法拒绝那么就去认识它直至真正拥有在实现“两个根本转变”的进程中,Internet 市场营销无论是对企业集约化经营的进展,还是对社会主义市场经济的繁荣,都将起到十分重要的推动作用。本文拟就 Internet 市场营销的4P 问题作一初步探讨。Internet 最初的应用是非赢利性的,近年来随着它的普及,其商业应用的比重日渐增大,因而 Internet 市场营销也日渐重要。由于 Internet 本身的独特性,其市场营销与传统的市场营销方式差异很大,但正是这些差异体现了
If we can not refuse it then we will know it until we truly have it in the process of realizing “two fundamental changes”. Internet marketing, both on the progress of intensive management of the enterprise and on the prosperity of the socialist market economy, Will play a very important role in promoting. This article intends to make a preliminary discussion on the 4P issue of Internet marketing. The initial application of the Internet is non-profit, with its popularity in recent years, the increasing proportion of its commercial applications, Internet marketing is also increasingly important. Due to the unique nature of the Internet, its marketing and traditional marketing methods vary greatly, but it is these differences reflect