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根据NPD DisplaySearch对中国大陆春节期间的液晶电视销售状况的特别观察,综合中国渠道销售情形以及针对主要品牌的调查结果,受能效补贴以及旧品清货降价带动需求,整个五一期间(4月15日-5月5日)液晶电视销售持续旺盛。预估总体液晶电视销量达到440万台,较去年五一期间销售增长达13%。根据我们对于前期本土厂商面板采购量的追踪,3月以及4月预估面板出货量月成长率分别为36%(M/M)和4%(M/M)左右,分别达到530万片和550万片。由于液晶电视的畅销,节后库存水位也从节前8周左右下降到节后5-6周的水平。面板与整机出货量的成长基本一致,渠道库存流转较为健康。
According to the NPD DisplaySearch’s special observation on sales of LCD TVs during the Spring Festival in mainland China, the survey of channel sales in China and major brands, led by energy efficiency subsidies and the reduction of old inventory, Day - May 5) LCD TV sales continued to flourish. The estimated total LCD TV sales reached 4.4 million units, up 13% over last year’s 51 sales. According to our tracking of purchases of pre-manufactured panel makers, panel shipments in March and April are estimated to have monthly growth rates of 36% (M / M) and 4% (M / M), respectively, reaching 5.3 million pieces And 5.5 million. As the LCD TV’s best-selling, post-holiday inventory level dropped from about 8 weeks before the holiday to 5-6 weeks after the holiday level. Panel and the whole shipments growth is basically the same channel inventory flow is more healthy.