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有些企业家很苦恼:我们也上了CRM,甚至一直在引进一些工具,为什么我们不能成为互联网企业,仍然是一个传统企业?你的思维起点,决定你企业的终点。你所有的思考都是站在自己角度思考,而没有考虑客户需求在哪里,这样的企业投入再多信息化技术,仍然是一家传统企业。你只有真正拥抱客户,去挖掘客户的需求,才是互联网企业。我们在喜临门床垫上加了一个小小的二维码,对应的是产品需求调研问卷。这个问卷上有“对你使用过的床垫有什么不满”“你对床垫有什么需求”这
Some entrepreneurs are upset: We are also on the CRM, and even have been introducing some tools, why we can not become an Internet business, is still a traditional business? Your starting point for thinking, determine the end of your business. All your thinking is based on their own perspective, without considering where the customer needs, such enterprises to invest more information technology, is still a traditional enterprise. You only really embrace the customer, to tap customer needs, is the Internet business. We add a small two-dimensional code on the mattress, corresponding to the product demand survey questionnaire. This questionnaire contains “What’s wrong with the mattress you used?” “What is your need for mattress?”