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中国家电产业要想健康发展,不仅要在产品的节能、环保、智能化和个性化等方面稳定成长,也应注重企业品牌建设等软实力的提升。从某种意义上讲,品牌不仅是企业的立身之本,是市场竞争的利器,也是衡量一个国家经济实力和发展潜力的重要标志。
In order to develop healthily in China’s home appliance industry, it not only needs to steadily grow in terms of energy saving, environmental protection, intelligence and personalization of products, but also enhances its soft power such as corporate branding. In a sense, the brand is not only the foundation of the enterprise but also the weapon of market competition. It is also an important indicator of a country’s economic strength and development potential.