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制度的价值不在于其本身,而在于执行所能产生的效应。从本质上讲,先有组织后有制度,制度的最根本作用在于保证组成目标的达成,营销制度则应服务于营销目标的达成。但是,为实现目标,不能不注意手段,而制度就是监督手段是否“合法”的工具。残局中牛勇做对了事情(调整促销方案,建形象店),却“套牢”了自己,是因为蓝宝公司组织制度体系出了问题,制度执行的“软环境”不够理想所致。制度能否得以顺利贯彻执行,以下三点很关键:一是制度本身的健康问题。很多
The value of the system lies not in itself, but in the effect that enforcement can produce. In essence, the first organization has a system, the most fundamental role of the system is to ensure that the composition of the target, the marketing system should serve the achievement of marketing goals. However, in order to achieve the goal, we must pay attention to the means, and the system is the means of monitoring whether the “lawful” tool. In the end, Niu Yong did the right thing (adjusting the promotion plan and building the image store), but he “stuck” himself because of a problem with the organizational system of Sapphire Company and unsatisfactory “soft environment” of system implementation To The system can be successfully implemented, the following three key: First, the health of the system itself. a lot of