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【目的】探究如何利用链接分析法科学合理地对网络直播平台综合影响力做出客观评价。【方法】借助Google和Alexa工具收集国内20家知名网络直播平台的相关链接数据,使用改进指标权重计算方法的灰色关联分析法,对这20家网站的综合影响力进行评价。【结果】获得网络直播平台影响力的综合排名,并依据此分析国内网络直播平台特征及现状。【局限】能获取全面数据的网络直播平台数量较少,故选取样本数量有限。【结论】中国当前网络直播平台的整体水平还不高,本文从链接角度出发,提出进一步提升平台影响力的方法策略。
【Objective】 To explore how to use link analysis to make an objective and scientific evaluation of the comprehensive influence of webcasting platform. 【Method】 Using Google and Alexa tools to collect data from 20 well-known webcast platforms in China, and using gray correlation analysis with improved index weighting method to evaluate the comprehensive influence of these 20 websites. 【Result】 The comprehensive ranking of the influence of the webcasting platform was obtained. Based on this, the characteristics and status quo of the webcasting platform in China were analyzed. [Limitations] The number of webcasting platforms that can obtain comprehensive data is small, so the sample size is limited. 【Conclusion】 The overall level of the current webcasting platform in China is not yet high. This article, from the point of view of linking, puts forward the method and tactics of further enhancing the platform’s influence.