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广告学界和业界的泾渭分明,反而割裂了两者健康共同发展的纽带。这种现状并非不可改变的,人才的交流与互动必然能够架起一座沟通广告学界与业界的桥梁。随着科技的飞速发展,以互联网为代表的新媒体不断地改变着人们的思维模式和生活方式,广告的定义与发展也有着翻天覆地的变化。在传统的品牌广告慢慢日薄西山之际,互动行销广告、整合行销等新兴势力的崛起,对广告业界提出了更高的要求。但令人遗憾的是,在广告业界学习国外先进整合行销理念的
Advertising academia and the industry are quite different, but cut the bond between the healthy development of both. This status quo is not immutable. The exchange and interaction of talents must be able to set up a bridge between the advertising academic community and the industry. With the rapid development of science and technology, the new media represented by the Internet constantly changes people’s thinking mode and life style, and the definition and development of advertisement also have a drastic change. In the traditional brand advertising slowly meager, interactive advertising, integrated marketing and other emerging forces rise, the advertising industry put forward higher requirements. But regrettably, in the advertising industry to learn advanced foreign concept of integrated marketing