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20世纪60年代,美国柯达公司意欲开辟胶卷市场,他们针对一些企业在开发新产品上习惯于亦步亦趋,众人都走同一条路的“从众趋同”心理,决定采取先创造需求、后满足需求的市场开发战略。该公司于1963年开发出大众化相机,并宣称其他厂家可以仿制。当众多厂家蜂拥而上,市场上出现自动相机热,相机销量陡增时,柯达公司乘机迅速推出胶卷,供应市场,随之销路遍及全球,柯达知名度大增。
In the 1960s, the United States Kodak Company intended to open up the film market. For some enterprises, they were accustomed to developing new products. Everyone took the same path of “subordinate convergence.” They decided to adopt a market that first created demand and then satisfied the demand Development strategy. The company in 1963 developed a popular camera, and claimed that other manufacturers can be copied. When many manufacturers flocked to the market with automatic camera heat and camera sales surged, Kodak took advantage of the opportunity to roll out film quickly and supply the market. As a result, the market worldwide and Kodak's popularity soared.