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2014年体育大赛年,CCTV-5会有更多的精彩体育资源,未来广告作为CCTV-5的经营方也会更多地考虑怎样将这些资源转化为企业所用。一、营销角度梳理2014年体育资源2014年的全年赛事可以根据播出特点分为四个区间(即四个season)。企业可根据“季”的概念与产品销售及推广周期结合(具体见图1)。二、未来广告2014年度广告项目框架六大类项目,包括一些特别编排,常规套装大概有
In the 2014 sports competition year, there will be more wonderful sports resources in CCTV-5. In the future, as an operator of CCTV-5, more consideration will also be given to how to transform these resources into enterprises. First, the marketing point of combing 2014 sports resources 2014 annual events can be divided into four intervals based on the broadcast characteristics (ie, four seasons). Enterprises can be based on “season ” concept and product sales and promotion cycle combination (see Figure 1). Second, the future advertising 2014 advertising project framework six categories of projects, including some special arrangements, the conventional package about