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在竞争日益激烈的医疗市场中,如何抢占制高点,立于不败之地,医院的形象显得尤为重要。良好的公众形象是医院的无形资产,形象建设的重要意义之一就是为医院创造这笔无形的资产,并使之不断增值。医院形象是医院文化的外在表现,形象战略为医院在激烈竞争中稳操胜券,奠定坚实的基础。确定优秀的医院精神医院精神是医院形象的精髓和灵魂,医院特色越突出,医院的形象就越鲜明。医院的特色是从医院的实际情况出发,能够创造出适合自己医院的一种最有效的管理理论、管理方法和管理措施。医院精神就是能体现医
In the increasingly competitive medical market, how to seize the commanding heights and remain invincible, the image of the hospital is particularly important. A good public image is the hospital’s intangible assets. One of the important significance of image building is to create this intangible asset for the hospital and make it continue to add value. The hospital image is the external performance of the hospital culture. The image strategy lays a solid foundation for the hospital to win the competition in the fierce competition. The determination of excellent hospital mental hospital spirit is the essence and soul of the hospital image. The more prominent the hospital features, the more distinct the image of the hospital. The characteristic of the hospital is to proceed from the actual conditions of the hospital and create a most effective management theory, management method and management measures suitable for its own hospital. The spirit of the hospital is to reflect the medical