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旅游文本包括旅游景点简介、旅游宣传广告、旅游告示标语、民俗风情画册、酒店宾馆介绍等各方面的内容,其中景介翻译是特色最鲜明的旅游文本。旅游文本翻译不仅是两种文字的机械转换,而是两种文化的交流,是一种跨文化交际行为。应以目标读者为中心,实现指示功能的充分对等;以目标读者的需要为根本,注重语言表达的删减和简化以及信息内容的补偿和增添,以完成文化信息的传递。在翻译旅宣文本时应注意该类文本两个最主要的功能就是传递信息和诱导行动。
Tourism texts include tourist attractions profile, tourism advertising, travel signs, folk custom albums, hotels and other aspects of the introduction of the hotel, in which translation is the most distinctive travel texts. Tourism text translation is not only the mechanical transformation of the two languages, but the exchange of the two cultures, which is a kind of intercultural communication. Should target readers as the center, to achieve the full equivalence of the instructional functions; to target the needs of readers as a fundamental, focusing on the reduction and simplification of language expression and compensation and addition of information content to complete the transfer of cultural information. When translating travel brochures, pay attention to the two main functions of this type of text that convey information and induce action.