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炒作,就像一剂安慰药品,正在成为渴望票房的影视公司们的恶习。当电视和网络媒体尚未覆盖全球时,街头巷尾的小道消息是传播的重要途径,隔壁邻居家的狗咬人了都能成为新闻:而如今多媒体全方位覆盖人们视听感官的年代,别说是狗咬人,就连人咬了狗,都不能吸引大众的眼球。因此,影视行业的宣传面临着前所未有的挑战,眼球经济时代的恶性竞争导致博出位、炒绯闻等各种手段轮番登场。
Hype, just like a dose of comfort drugs, is becoming the vices of film and television companies who desire box office. When the television and online media have not covered the whole world, the news on the streets and alleys is an important way to spread the news. When the neighbors’ dogs bite, they can all become news. Nowadays, multimedia covers people’s audiovisual and sensory years in all aspects, let alone dog bites People, even people bite the dog, can not attract the public eye. Therefore, the publicity of the film and television industry is facing an unprecedented challenge. The vicious competition in the era of the global economy led to the emergence of various kinds of products, such as the scandal and so on.