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这两年,新闻界的有偿新闻现象到了见怪不怪、习以为常的地步。人们一方面对此深感忧虑,一方面又似乎拿它没办法。我看,所以“没有办法”,首先在于观念上对有偿新闻的认识不清;其次,是被赚大钱的欲望冲昏了头脑。有偿新闻是假冒伪劣新闻在物质生产领域,人们对“打假”拍手称快,什么叫“假冒伪劣商品”谁都很清楚。每个行业,每种商品,只有以过硬的质量、相对低廉的价格为本,才能在竞争中取胜,这个道理是不言而喻的。而同类的问题,一到新闻领域,就让人们看不清问题的实质了。新闻作品的质量高低要从新闻价值和宣传两个标准体系去衡量。尽管这样的标准是“软性”的,但一般人仅靠经验就可以基本把握某条新闻是否有价值。还没有听说过哪条有偿新闻被专家评上全国好新闻的。新闻单位要想在社会主义市场经济条件下求得生存和发展,就要靠提高新闻质量,给受众提供更新鲜、
In the past two years, the phenomenon of paid news in the press has come to light and taken for granted. On the one hand, people are deeply concerned about this. On the other hand, they seem to have no alternative but to take it. So, I think there is no solution. First of all, I do not know the concept of paid news in the first place. Secondly, the desire to make big money is stunned. Paid news is fake and shoddy news In the field of material production, people are clamoring for “crackdown” and what is “fake and shoddy goods”. Every profession and every commodity can be victorious in the competition only with excellent quality and relatively low price-based. This truth is self-evident. The same kind of problems, one to the news area, let people can not see the essence of the problem. The quality of news works should be measured by the two standard systems of news value and publicity. Although such a standard is “soft”, most people, on the basis of experience, can basically grasp whether a piece of news is valuable. Have not heard of which paid news experts rated the national good news. If a news organization wants to survive and develop under the conditions of a socialist market economy, it must rely on improving the quality of news and providing the audience with more freshness,