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中国移动江苏公司南京分公司(以下简称“南京移动”)在施行集团精细看管策略的同时,一方面建立健全精细看管的理论体系和执行架构,另一方面细化落地举措,在明确了精细看管体系范围和目标的前提下,制定了部门协同、人员协同的“双协同”模式,横向经营、纵向管理,形成了理论有体系、方针有政策、执行有规划的完整系统,在集团市场拓展的实际运作中有的放矢、遍地开花,走出了拓展集团市场的成功之路。需要指出的是,在集团市场拓展中,优秀客户经理的单打独斗固然可以创造业绩,但毕竟规模有限,更易受制于专业背景,导致客户需求挖掘不足的情况发生。为进一步发挥团队的力量并将集体的智慧最大程度地发挥出来,南京移动通过落实重点集团协同通报、行业信息共享、集中支撑等举措,健全协同营销体系,加强部门、人员互动协同,根据各行业特点进行业务挖掘与经验复制,行业协同机制正在发挥越来越大的功效和威力。
Nanjing Branch of CMCC (hereinafter referred to as “Nanjing Mobile”), while implementing the Group’s meticulous care strategy, set up a sound and sophisticated management system and implementation framework on the one hand, and on the other hand, Under the precondition of meticulous care management system scope and goal, we have formulated the “double coordination” mode of departmental coordination and personnel coordination, horizontal management and vertical management, and formed a complete system of theory and policy and implementation of planning The Group’s market expansion in the actual operation of targeted, blossom everywhere, out of the Group to expand the market success. It should be pointed out that, in the group market expansion, excellent account manager alone can certainly create performance alone, but after all, limited scale, more vulnerable to the professional background, leading to lack of customer demand mining situation. In order to further exert the power of the team and maximize the collective wisdom, Nanjing Mobile will improve the synergetic marketing system by implementing such measures as synergistic briefing by major groups, sharing of industry information and centralized support so as to strengthen interaction and interaction among departments and personnel. According to various industries Features Business mining and experience replication, industry synergies are playing an increasingly larger role and power.