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城中村是在经济快速发展、城市化不断推进过程中,城区边缘农村被划入城区,在区域上已经成为城市的一部分,但在土地权属、户籍、行政管理体制上仍然保留着农村模式的村落。由于人口过度密集,应有的城市功能基本空缺或无法得到有效改善,城中村也可以被认为是滞后于时代发展步伐、游离于现代城市管理之外的居民区。以西安为例,目前西安市三环以内的城六区共有城中村152个,居住人口约120万。低廉的房租、便捷的位置,让打工族和大学生将遍布西安东西南北的城中村当作栖居地。据了解,城中村一方面人口密度大,村内通信业务零售及混营渠道密集,用户通信需求十分旺盛,拥有巨大的市场潜力;另一方面,村内楼房密集,巷道狭窄,无线信号难以覆盖,一直是通信企业网络建设、市场发展的难点区域。自2013年8月起,西安联通以城中村网络改造升级为突破口,通过细分市场竞标承包、渠道拓展改造等一系列措施,在不到一年的时间里啃下了这块硬骨头。
In the process of rapid economic development and urbanization, the villages in urban areas are zoned into urban areas and become part of the cities in the area. However, rural areas still retain the rural model of land ownership, household registration and administrative management Village. Due to the overpopulation of the population and the due vacancy or ineffective improvement of the urban functions, the villages in the villages can also be regarded as being lagging behind the development of the times and being free from the residential areas outside the modern urban management. In Xi’an, for example, there are currently 152 urban villages in the six districts within the Third Ring Road in Xi’an City, with a population of about 1.2 million. Low rent, convenient location, so that migrant workers and students will be spread throughout the city of Xi’an in the north and south of the village as a dwelling. It is understood that, on the one hand, the urban village has a large population density and dense retail and mixed-channel communications channels in the village. Users’ communication needs are very strong and have huge market potential. On the other hand, the village houses are densely-packed with narrow tunnels and wireless signals are difficult to cover. It is a difficult area for communication enterprise network construction and market development. Since August 2013, Xi’an Unicom upgraded and upgraded the village network in the city center into a breakthrough. Through a series of measures such as sub-contracting bidding and channel expansion and transformation in the market segments, it has chewed this hard bones in less than a year.