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善创新者先声夺人,出奇制胜。纵观房地产企业的沉浮,无不发现,企业的荣衰不仅与社会政策环境和企业的内在质素有关,更与创新密不可分。本文阐述了新形势下企业创新的内涵以及创新所应该囊括的环节,更重要的是指出了创新的途径、方式和技法,为房地产企业在市场经济大潮中稳立潮头、保持领先提供借鉴。“
Good innovators pioneer, surprisingly winning. Throughout the real estate business ups and downs, all notices that the prosperity of enterprises not only with the social policy environment and the inherent quality of enterprises, but also with innovation are inseparable. This article expounds the connotation of enterprise innovation under the new situation as well as the innovation should include the link, more importantly, pointed out the ways, methods and techniques of innovation for the real estate business in the tide of the market economy, keep the lead to provide reference. ”