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过去5年,随着家庭网络带宽的不断升级,互联网电视迅速风靡全国,引发了电视行业在内容生产、信息传输、广告营销等方面的巨大变革,使得由广电行业把持的电视机屏幕变成了激烈竞争的红海。但从2011年开始,广电总局连续下发通知整顿互联网电视,对其进行了严苛的限制,使得互联网电视行业的前景莫测。本文从互联网电视历史和现状入手,结合当前政策与社会发展,对互联网电视的未来提出构想。
Over the past five years, with the continuous upgrading of the bandwidth of home networks, Internet TV has rapidly swept the country, triggering a drastic change in the content production, information transmission and advertising and marketing of the television industry, turning the TV screen controlled by the broadcasting and television industry into a Intense competition in the Red Sea. However, starting from 2011, the State Administration of Radio Film and Television issued a continuous circular to rectify Internet TV, which imposed harsh restrictions on the future of the Internet TV industry. Starting with the history and current situation of Internet TV, this article combines the current policy and social development to put forward the conception of the future of Internet TV.