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由媒介的双重属性所决定,中国的媒介,尤其是广电业,在作为一种规制性产业进行经营管理改革时,内中通常隐含着行政力量与市场力量的互动与较量。尽管市场动因往往是现阶段我国广电改革的前提,然而改革要由边缘探索上升至全面推行,决策部门的行业政策推动乃是必不可少的许可证。这是现阶段我国广电改革的特殊性所在。在此意义上,广电高层的态度反复直接导致了制播分离体制的呼而
Due to the dual nature of the media, the media in China, especially the broadcasting and TV industry, often implicate the interaction and competition between administrative power and market forces in undertaking management reform as a regulated industry. Although market motives are often the prerequisite for the reform of radio and television in our country at the present stage, the reform must be promoted from the fringe to the full implementation. The promotion of industrial policies by the decision-making departments is an indispensable permit. This is the particularity of the radio and television reform in our country at this stage. In this sense, the attitude of SVA has repeatedly led directly to the system of separation of broadcasting and broadcasting