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小超市自身特点决定它们难以具有豪华的商业基础设施、优美的购物环境、靠买断经营而获得的进货价格优势、完善的售货服务体系、高素质的营销人才以及先进的服务手段等等。因此小超市不能简单、机械地照搬大商场、大超市的营销模式,而应该探索适合自己的服务营销理念,大力开展全程服务营销。一、售前服务:吸引顾客注意力小超市的售前服务集中体现在为
The characteristics of the small supermarkets themselves determine that it is difficult for them to have luxury commercial infrastructure, a beautiful shopping environment, the purchase price advantage obtained by buying out the business, a perfect sales service system, high-quality marketing talents, and advanced service tools. Therefore, small supermarkets cannot simply and mechanically copy the marketing models of big shopping malls and big supermarkets. Instead, they should explore their own service marketing concepts and vigorously develop full-service marketing. First, pre-sale services: to attract customer attention Small supermarket pre-sales services are concentrated in