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汉字是华夏文明的重要标志,它所蕴涵的表意性和图案性使其可以作为标志设计中一种兼具内涵和艺术美感的独特元素。努力探索汉字在标志设计中的应用,挖掘汉字标志设计的文化内涵和艺术特色,是标志设计民族化的重要途径。
Chinese characters are an important symbol of Huaxia civilization. Its implication and patternality make it a distinctive element of logo design that combines both the connotation and artistic beauty. Efforts to explore the application of Chinese characters in logo design and to explore the cultural connotation and artistic features of Chinese logo design are important ways to nationalize logo design.