论文部分内容阅读
对于广告摄影来说,创造力和新颖性又可以称得上是它的灵魂所在。要想在众多广告中脱颖而出,夺人眼球,广告的新奇创意是十分重要的,本文主要阐述了广告摄影与广告创意的关系,分析了广告摄影中的创意的地位作用,关键在于广告摄影的创新,假如一个摄影广告仅有明确的主题,没有一个完美的创意,它只能再现商品的表层,就不能表现拍摄的产品本质。可以说,广告摄影创意表现是否正确,决定摄影作品的成败。
For advertising photography, creativity and novelty can be regarded as its soul. In order to stand out in many advertisements, eye-catching, creative novelty of advertising is very important, this article mainly expounds the relationship between advertising photography and advertising, analysis of the creative position in advertising photography, the key lies in the innovation of advertising photography If a photographic advertisement has only a clear theme and no perfect idea, it can only reproduce the surface of the product and can not represent the nature of the product being shot. It can be said that creative advertising photography is correct, determines the success or failure of photography.