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馈赠促销术 即针对客户的自尊心理制定的销售战术。美国一家公司的推销员吉拉特,每年销售产品比同行高三、四倍。他在介绍经验时说:“我成功的秘诀在于每年同客户寄生日卡片。”他说:一个客户在生日前一、二天收到一份祝贺卡片,虽不值钱但自然感到惊奇。因为现在人人工作紧张,生活忙碌,没有心思记住别人的生日,更何况是普通朋友,这样时间长了,使客户产生一种温暖。
Gift promotion is tailored to the customer’s self-esteem mindset sales tactics. Sales of a company in the United States Ji Laite, annual sales of products higher than their peers three or four times. In introducing his experience, he said: “The secret of my success lies in the fact that we have a birthday card with our clients every year.” He said: It is natural for a client to receive a greeting card a day or two before his birthday. Because now everyone is working hard, busy life, no mind to remember someone else’s birthday, not to mention an ordinary friend, so a long time, so that customers have a warmth.