做大使鹿文化品牌 推动地区文化产业的有序发展

• 作 者: 夏兆娟
• 机 构: 中共根河市委,宣传部,
• 出 处: 思想工作
• 发表日期: 2008年Z1期
• 关键词: 敖鲁古雅 地区文化 文化体制改革 冲击力 科学合理使用 感染力 土著文化 敖鲁古雅乡 物质文化遗产 产业市场化

随着文化体制改革的不断推进,文化产业市场化和产业化的进程明显加快,但要发展和繁荣文化产业必须首先树立起一个富有感染力和视听冲击力的文化品牌。文化品牌的打造可以依托有形的自然生态、文物古址,也可以依托无形的民间文艺、土著文化。打造文化品牌既关系到资源的科学合理使用,又关系到文化产业发展的速度、规模、

With the continuous promotion of cultural system reform, the process of marketization and industrialization of cultural industries has accelerated noticeably. However, to develop and prosper cultural industries, we must first establish a cultural brand that is both contagious and audio-visual. Cultural brand building can rely on the tangible natural ecology, heritage sites, but also can rely on intangible folk art, indigenous culture. Building a cultural brand is not only related to the scientific and rational use of resources, but also relates to the speed and scale of the development of cultural industries,