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An Interview with Mr. BaiMa DorJi， the Founder of Songtsam Lodges Conducted by Hotel Elite
日前，《酒店精品》对松赞精品山居创始人白玛多吉进行了采访。
Just a few days ago， the Hotel Elite interviewed Mr. BaiMa DorJi， the founder of Songtsam Lodges.
将地域之美赋予酒店之中，正是度假品类的酒店经营者们的追求所在。松赞-以香格里拉为中心的6处独具特色的精品山居，围绕金沙江、澜沧江和怒江“三江并流”的世遗自然景观与神秘遥远的藏族文化，开创“酒店+旅行”的环线之旅，为其注入了与众不同的基因。松赞精品山居创始人白玛多吉，从央视到松赞，一个媒体人“误闯”酒店业，却一头扎进来，不仅实现了心中蕴藏多年的藏文化传播情结，更为中国酒店业创立了一个体验与旅行兼具的精品酒店品牌，散发着蓬勃的生命力。
The beauty of landscape blending into the hotel is what the holiday hotel proprietors are going after. Six unique Songtsam Lodges with center in Shangri-La have just integrated three parallel rivers （Jinsha River， Lantsang and Nujiang River） as one of the world natural landscape heritages in China with mysterious and distant Tibetan culture； the "hotel plus travel" pattern is hence initiated， which has made Songtsam Lodges stand out from others. Mr. BaiMa DorJi， as the founder of Songtsam Lodges， has gone through his life stages from CCTV to Songtsam； finally， he has successfully changed his career from a media worker to Songtsam hotel proprietor. Mr. BaiMa DorJi has not only realized the goal of disseminating Tibetan culture he set up in his mind， but also established the brand of boutique hotel featured by "experience plus travel" pattern for Chinese hotel industry. Songtsam Lodges are full of enormous vitality.
酒店精品：中國的酒店很多都在城市里，开创香格里拉第一家松赞林卡时城市酒店还没有饱和，而且藏族知识精英很多也在大城市，干得出色的不乏人在，为什么白玛老师会有勇气回到藏区创建酒店？而且独自亲力亲为？
白玛多吉：其实，十六年前刚开始做松赞的时候没考虑那么多，就是受到央视同事们的启发，他们去我的家乡拍片子，说那里住宿条件不好，启发我说应该去做一个能住得好的地方。正好2000年左右我的家乡更名为香格里拉，当地开始发展旅游，我就下决心做了松赞绿谷。
那个时候就是我自己的一个住家，两个院子的房子，我把它改造成了一个酒店。最重要的是，我发现松赞通过酒店这样的方式，能成为我分享藏族文化的一个平台，而这个平台我之前希望能在央视找到，探索了那么多年发现很难。分享藏文化是我一直以来的目标和追求，把我自己从藏文化中收获的对于生命本质和宇宙运行规律的理解，通过合理的方式分享给更多的人，这就是这么多年来支持着我把松赞做下来最核心的动力。然而文化分享不是马上就能完成的，我先得通过世间法（佛学辞汇）的方式把酒店先做好，再依托酒店把旅游做好，然后客人才会对我、对松赞有信心，我们才能有机会很好的沟通，真正做到分享文化。
在藏族文化里有一个国度叫香巴拉，传说是一个和平宁静的国度，是一个极乐的世界。香巴拉王国的人跟我们现实的世界是有来往的。这个来往通过什么渠道来实现呢？就是通过一个叫地之肚脐的通道，从我的内心来说，我希望更多人可以沿着这条路到达那个最美国度。尽管我没有能力找到地之肚脐并带领大家真正去到香巴拉，但也许我可能自己来创造一个香格里拉的地之肚脐，带大家到真正的香格里拉，离香巴拉的意境更近一点。
这是我选择做酒店的原因，也是我的酒店坐落在这些地方的原因。至于那些大城市，好像跟我想做的事情没有太大关系，香巴拉也不会在那些地方。
酒店精品：一个酒店在城市里能建好养好发展好都不容易，在偏远的山区为什么会声名远扬？我们曾经有十几人去迪庆香格里拉专门入住松赞林卡，感受很深。您认为松赞目前的成功原因是什么呢？
白玛多吉：是啊，虽然我们经历了16年，但整个松赞发展特别顺利，我也不知道凭什么，但我相信这就是因果，这就是我的发心，是我们良好的发心造就的缘起。从2000年到2014年，我们一直是处在一个实验的过程，我们不断地探索。这些年来，我只要在松赞的话，我们松赞的客人就特别喜欢跟我交流，首先，他们会有各种各样的疑问，最核心的疑问就是我们怎么会有这么好的松赞员工？他们是怎么培训出来的？
实际上，我刚才说了，我看重发心，所以一直在培训大家的是一种意识。因为我知道，意识决定态度，态度决定行为，行为决定结果。 另一方面，在跟客人沟通的过程中，我也特别希望给他们一些启发，可能很多人都会觉得我特别喜欢讲发心和缘起。其实，不管做任何事情，特别是做我们现在的民宿行业，真是离不开发心和缘起的关系，也就是因和果的关系。有一个好的发心，就会给你一个好的意识和态度，然后呢，就会呈现出一个好的结果。
这个道理我用了十六年时间，就是做松赞整整十六年的时间，自己慢慢总结出来的。
在做松赞的十六年过程里面，其实我们也不是一直闭门造车，不是总照着自己的想法来做，还是通过很多人给予的指导、交流，包括我们自己出去走、出去看获得各种各样的启发，最后才沉淀出这样一个业态，这样一个商业模式。
我经常说，希望能造就一个通往香格里拉的地之肚脐。但究竟这个地之肚脐是什么样的一个通道呢？怎样才能找到路径呢？我想这不是可以取巧的，也无法找到捷径的，而完完全全是在学习和操作的过程里面一点一滴的矫正，一步一步的生长而成的，最后凝聚出一种好的因果方式，最终走上这条理想的通途。
酒店精品：创始人的故事往往丰富多彩，酒店创始人的故事又常常苦尽甘来，很多读者期待从中国为数不多的精品酒店创始人那里汲取精神营养，找到奋斗途径。白玛老师是他们心中的楷模。《酒店精品》拥有5万多杂志粉丝，50多万在线读者，都是中国最爱知识最渴望学习的一批人，我们希望把白玛老师二十年多来酒店创业的故事分享给他们。
白玛多吉：故事很多，也不知从何讲起，谈谈我的感受吧。
现在的人，太过看重结果，追求所谓的成功，也特别计较得失，总觉得自己会失去什么、错过什么，背着这些沉重的包袱走的很累，也很难往前走。这一切最核心的原因就是大家都相信“人生苦短”，就这七八十年，最多一百年。在這短短的人生当中一定要争取所谓的宽度、深度，丰富多彩。
而对我来说，随着我做松赞，我对藏族文化中对于生命认识的核心观念已经越来越明确，换句话来说，我已经完全认证了生命是个漫长的、循环往复的、无始无终的过程这个真理。
因此，当我发现原来人生并非苦短、生命非常漫长的时候，我的计划就完全改变了。我不再患得患失，不再急功近利，也不会特别看重所谓的“结果”，反而我很享受每一个当下，不论是遇到麻烦、痛苦、快乐，我都能从容面对。我做的事情也会考虑得更加长远，所以松赞从选址、建筑到运营都是按照百年甚至更加长久可持续的思路来做的。
还有，比如民宿这个行业，可能扎进去就是一辈子。其实，做任何事情，特别是做我们民宿这个行业，真是离不开发心和缘起，都摆脱不了因果关系。对于我来说呢，我用了十六年时间做松赞，总结出来了，而且领悟到了这样一种关系。这个道理不是说之前不懂，都懂，但是呢，最后真要把这样的道理融汇在自己的行为里才行。不是说你大概弄懂就可以的，你肯定是要完成这种亲历亲为的确认，一辈子的时间用来体验和确认。
我还有个认识，我们做任何事情，其实需要大量的沟通和交流。从宏观上来说，要通过沟通和交流后才能产生一个很深刻的认识；从微观上说，特别像做民宿，整个运作其实是一个特别麻烦的过程，需要无数细节的理解、思考和矫正。我与松赞的很多客人交流时，通过表达我的想法，获取他们的理解，然后呢，就是获取他们的想法。这时候，表达我的想法对他们有一些启发，这是我特别想做的事情，不是说我有多厉害，这是文化里的东西，通过沟通和交流让别人获得启发，这是一个特别好的事情；同时，我在和客人交流的过程中，其实也能有特别多的收获，这种收获就是人们看待松赞的不同角度和不同观点。然后呢？我知道应该怎么去矫正，应该怎么去实现更高品质，我要继续认真做好这件事情。
Hotel Elite：：Most of the hotels in China are located in cities. When you founded the first Songtsam Retreat， the hotels in cities were not saturated. Furthermore， there were many Tibetan elites in the cities， many of which did a great job at their jobs. Why did you have the courage to go back to Tibetan areas to found the hotel and to add on to that， did everything on your own？
BaiMa DorJi： Actually， I did not think that much when I first started founding Songtsam sixteen years ago. I was simply inspired by my colleagues at CCTV. Many of them went to my hometown to shoot videos and complained about the lousy accommodation conditions there. They inspired me with idea of providing better accommodation there. In 2000， my hometown just happened to change its name to Shangri-la and started to develop its tourism. I therefore set my mind to found Songtsam Lvgu.
At the time it just started from my house， which had two yards， so I rebuilt my house to a hotel. More importantly， I found that through building a hotel in Songtsam， I gained a platform for sharing Tibetan culture， which I had been looking for when I was working at CCTV before， but found really hard after years of efforts. Sharing Tibetan culture has been my constant goal and pursuit. All these years when I have been working on Songtsam， it has been my primary motivation to share my perception and comprehension in the nature of life and rules of the universe gained from Tibetan culture through appropriate means. However， it was not a one-day job to share a culture. I had to first do a good job in founding the hotel through Worldly Dharma （Buddist glossary）， and then do a good job in developing tourism on the basis of the hotel. Only then would my guests have faith in me and Songtsam. Only then could we have the opportunity to communicate better and truly share the culture. In Tibetan culture， there is a kingdom called Shambhala， which is said to be a peaceful land and a true paradise. There are communications between the kingdom of Shambhala and our world. Yet how can these communications be realized？ It is through a pathway called the bellybutton of the earth. From the bottom of my heart， I hope that more people can reach that beautiful kingdom through this pathway. Although I don't have the capability to find the bellybutton of the world and lead people to the Shambhala， maybe I can create one in Shangri-la on my own and lead people to the true Shangri-la， so that we are all closer to the state in the Shambhla.
So， that was why I chose to build a hotel and that is why my hotels are all located in these places. As for those big cities， they are not really related to what I want to do， nor would they be where Shambhala be at.
Hotel Elite：：It is not easy for a hotel to be built， maintained， or developed well， so why would a hotel be famous in a remote mountain area. We once had more than ten people going to Diqing Shangri-la just to stay in Songtsam Linka and were really impressed by the experiences. I have to ask you， what is the reason for success of Songtsam as of right now？
BaiMa DorJi： Yeah. Although we have gone through 16 years， but during the whole time Songtsam developed very smoothly. I have no idea why， but I believe that it is the cause-and-effect. It is the result from my solemn motivation. From 2000 to 2014， we were in a process of experimenting and consistent exploration. In these past few years， the guests in Songtsam loved to talk to me every time I was there. At first， they would have various kinds of questions. But what is the core question？ It is that how we get such great Songtsam staff members and how they are trained.
In fact， as I said earlier， I have a strong focus on motivation， so I have been training people on a sort of awareness. Because I know that the awareness leads to the attitude， the attitude leads to the behavior， and the behavior leads to the result.
On the other hand， while communicating with the guests， I want to give them some inspiration. Many people think I particularly like to speak about the heart and intentions. No matter what you do， especially in the current accommodation industry， you really cannot do without a good heart and good intentions.
In fact， they create a cause and effect relationship. Have a good heart， it will give you a good attitude， and then， it will produce good results. I spent 16 years at Songtsam to slowly sum up this principle.
The 16 year process of creating Songtsam was actually not always behind closed doors， not always just trying to realize my own ideas. Through a lot of people's guidance， interactions， going out to get inspiration， we finally settled on this type of management method and business model.
I often say， I hope to create the bellybutton of earth as the path leading to Shangri-La. But what kind of path is this bellybutton of earth？ How can we find it？ I think there are no tricks， no shortcuts. You can only make corrections bit by bit in the process of learning and operation， grow step by step， to finally solidify a cause and effect method， and to eventually embark on this ideal path.
Hotel Elite：：Founders' stories are often colorful， the stories of hotel founders are also usually full of hard work. Many readers expect to find a way to conquer struggles from one of the few elite hotels in China that nourishes the spirit. Mr. Baima is a model in their hearts. "Hotel Elite" has more than 50，000 magazine fans and more than 500，000 online readers who are a group of people most thirsty for knowledge； we want Mr. Baima to share the entrepreneurial stories of over-20-year hotel business with our readers.
BaiMa DorJi： It is a long story， I do not know where to start， maybe with my feelings.
Nowadays people value results too much， and they are in pursuit of the so-called success， but troubled by failure； they always feel that they will lose or miss something. Carrying these heavy burdens is tiring， making it difficult for them to move forward. The core reason is that we all believe "life is short"， these seventy or eighty years， at most a hundred. In this short life we must fight for the so-called depth， breadth， and color.
But for me， as I create Songtsam， I become more and more clear about the core concepts of life in Tibetan culture. In other words， I have fully authenticated the truths that life is endless， works in cycles， and has no beginning or ending.
When I found that life is not too short， that in fact life is endless， my plans completely changed. I no longer worry about the outcome， quick success， do not particularly value the so-called "results"， but enjoy every moment. I calmly face trouble， pain， happiness and consider things more in the long-term. Songtsam from the location， construction and operation are based on centuries or even longer-term sustainable thinking. Also， the accommodation industry is something you enter for life. Now， many people know I particularly like to speak about the heart and intentions. In fact， no matter what you do， especially in the current accommodation industry， you really cannot do without a good heart and good intentions， you cannot escape the causal relationship. Because， cause is the heart； result is the intention. From a macro point of view， when you do anything， first of all you have values， then values will determine your attitude， and then values plus attitude plus behaviour will determine your results. This is the whole heart and intentions of the relationship， the causality of the relationship. I spent sixteen years making Songtsam to sum up and realize this relationship. This is not to say that I did not understand before， I completely understood it， but， finally I really wanted to integrate this truth in my behavior. Understanding is not enough， you must to complete this kind of personal experience to confirm it， spend a lifetime to experience it and confirm it.
I have another understanding. Whatever we do， actually， requires a lot of communication and exchange. From a macro point of view， you need communication and exchange to create a deep understanding. From a micro point of view， especially as a guesthouse， the whole operation is a particularly troublesome process， and requires the understanding of numerous details， continuous thinking and correction. You know， as long as I am in Songtsam， many of our Songtsam guests like to talk to me. In this relationship， first I can express my ideas， get their understanding， and then get their ideas. At this time， the expression of my ideas gives them inspiration. This is something I want to do in particular. I am not telling them how fantastic I am， but I am talking to them about culture. It is an extremely good thing to inspire others through communication and exchange； at the same time my communication with the guests brings about a special result. The result being that I understand the different perspectives and different points of view through which people look at Songtsam.
And then I know how to put things straight and achieve better quality. And I want to continue to do this seriously.
Thank you for your interview.
日前，《酒店精品》对松赞精品山居创始人白玛多吉进行了采访。
Just a few days ago， the Hotel Elite interviewed Mr. BaiMa DorJi， the founder of Songtsam Lodges.
将地域之美赋予酒店之中，正是度假品类的酒店经营者们的追求所在。松赞-以香格里拉为中心的6处独具特色的精品山居，围绕金沙江、澜沧江和怒江“三江并流”的世遗自然景观与神秘遥远的藏族文化，开创“酒店+旅行”的环线之旅，为其注入了与众不同的基因。松赞精品山居创始人白玛多吉，从央视到松赞，一个媒体人“误闯”酒店业，却一头扎进来，不仅实现了心中蕴藏多年的藏文化传播情结，更为中国酒店业创立了一个体验与旅行兼具的精品酒店品牌，散发着蓬勃的生命力。
The beauty of landscape blending into the hotel is what the holiday hotel proprietors are going after. Six unique Songtsam Lodges with center in Shangri-La have just integrated three parallel rivers （Jinsha River， Lantsang and Nujiang River） as one of the world natural landscape heritages in China with mysterious and distant Tibetan culture； the "hotel plus travel" pattern is hence initiated， which has made Songtsam Lodges stand out from others. Mr. BaiMa DorJi， as the founder of Songtsam Lodges， has gone through his life stages from CCTV to Songtsam； finally， he has successfully changed his career from a media worker to Songtsam hotel proprietor. Mr. BaiMa DorJi has not only realized the goal of disseminating Tibetan culture he set up in his mind， but also established the brand of boutique hotel featured by "experience plus travel" pattern for Chinese hotel industry. Songtsam Lodges are full of enormous vitality.
酒店精品：中國的酒店很多都在城市里，开创香格里拉第一家松赞林卡时城市酒店还没有饱和，而且藏族知识精英很多也在大城市，干得出色的不乏人在，为什么白玛老师会有勇气回到藏区创建酒店？而且独自亲力亲为？
白玛多吉：其实，十六年前刚开始做松赞的时候没考虑那么多，就是受到央视同事们的启发，他们去我的家乡拍片子，说那里住宿条件不好，启发我说应该去做一个能住得好的地方。正好2000年左右我的家乡更名为香格里拉，当地开始发展旅游，我就下决心做了松赞绿谷。
那个时候就是我自己的一个住家，两个院子的房子，我把它改造成了一个酒店。最重要的是，我发现松赞通过酒店这样的方式，能成为我分享藏族文化的一个平台，而这个平台我之前希望能在央视找到，探索了那么多年发现很难。分享藏文化是我一直以来的目标和追求，把我自己从藏文化中收获的对于生命本质和宇宙运行规律的理解，通过合理的方式分享给更多的人，这就是这么多年来支持着我把松赞做下来最核心的动力。然而文化分享不是马上就能完成的，我先得通过世间法（佛学辞汇）的方式把酒店先做好，再依托酒店把旅游做好，然后客人才会对我、对松赞有信心，我们才能有机会很好的沟通，真正做到分享文化。
在藏族文化里有一个国度叫香巴拉，传说是一个和平宁静的国度，是一个极乐的世界。香巴拉王国的人跟我们现实的世界是有来往的。这个来往通过什么渠道来实现呢？就是通过一个叫地之肚脐的通道，从我的内心来说，我希望更多人可以沿着这条路到达那个最美国度。尽管我没有能力找到地之肚脐并带领大家真正去到香巴拉，但也许我可能自己来创造一个香格里拉的地之肚脐，带大家到真正的香格里拉，离香巴拉的意境更近一点。
这是我选择做酒店的原因，也是我的酒店坐落在这些地方的原因。至于那些大城市，好像跟我想做的事情没有太大关系，香巴拉也不会在那些地方。
酒店精品：一个酒店在城市里能建好养好发展好都不容易，在偏远的山区为什么会声名远扬？我们曾经有十几人去迪庆香格里拉专门入住松赞林卡，感受很深。您认为松赞目前的成功原因是什么呢？
白玛多吉：是啊，虽然我们经历了16年，但整个松赞发展特别顺利，我也不知道凭什么，但我相信这就是因果，这就是我的发心，是我们良好的发心造就的缘起。从2000年到2014年，我们一直是处在一个实验的过程，我们不断地探索。这些年来，我只要在松赞的话，我们松赞的客人就特别喜欢跟我交流，首先，他们会有各种各样的疑问，最核心的疑问就是我们怎么会有这么好的松赞员工？他们是怎么培训出来的？
实际上，我刚才说了，我看重发心，所以一直在培训大家的是一种意识。因为我知道，意识决定态度，态度决定行为，行为决定结果。 另一方面，在跟客人沟通的过程中，我也特别希望给他们一些启发，可能很多人都会觉得我特别喜欢讲发心和缘起。其实，不管做任何事情，特别是做我们现在的民宿行业，真是离不开发心和缘起的关系，也就是因和果的关系。有一个好的发心，就会给你一个好的意识和态度，然后呢，就会呈现出一个好的结果。
这个道理我用了十六年时间，就是做松赞整整十六年的时间，自己慢慢总结出来的。
在做松赞的十六年过程里面，其实我们也不是一直闭门造车，不是总照着自己的想法来做，还是通过很多人给予的指导、交流，包括我们自己出去走、出去看获得各种各样的启发，最后才沉淀出这样一个业态，这样一个商业模式。
我经常说，希望能造就一个通往香格里拉的地之肚脐。但究竟这个地之肚脐是什么样的一个通道呢？怎样才能找到路径呢？我想这不是可以取巧的，也无法找到捷径的，而完完全全是在学习和操作的过程里面一点一滴的矫正，一步一步的生长而成的，最后凝聚出一种好的因果方式，最终走上这条理想的通途。
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白玛多吉：故事很多，也不知从何讲起，谈谈我的感受吧。
现在的人，太过看重结果，追求所谓的成功，也特别计较得失，总觉得自己会失去什么、错过什么，背着这些沉重的包袱走的很累，也很难往前走。这一切最核心的原因就是大家都相信“人生苦短”，就这七八十年，最多一百年。在這短短的人生当中一定要争取所谓的宽度、深度，丰富多彩。
而对我来说，随着我做松赞，我对藏族文化中对于生命认识的核心观念已经越来越明确，换句话来说，我已经完全认证了生命是个漫长的、循环往复的、无始无终的过程这个真理。
因此，当我发现原来人生并非苦短、生命非常漫长的时候，我的计划就完全改变了。我不再患得患失，不再急功近利，也不会特别看重所谓的“结果”，反而我很享受每一个当下，不论是遇到麻烦、痛苦、快乐，我都能从容面对。我做的事情也会考虑得更加长远，所以松赞从选址、建筑到运营都是按照百年甚至更加长久可持续的思路来做的。
还有，比如民宿这个行业，可能扎进去就是一辈子。其实，做任何事情，特别是做我们民宿这个行业，真是离不开发心和缘起，都摆脱不了因果关系。对于我来说呢，我用了十六年时间做松赞，总结出来了，而且领悟到了这样一种关系。这个道理不是说之前不懂，都懂，但是呢，最后真要把这样的道理融汇在自己的行为里才行。不是说你大概弄懂就可以的，你肯定是要完成这种亲历亲为的确认，一辈子的时间用来体验和确认。
我还有个认识，我们做任何事情，其实需要大量的沟通和交流。从宏观上来说，要通过沟通和交流后才能产生一个很深刻的认识；从微观上说，特别像做民宿，整个运作其实是一个特别麻烦的过程，需要无数细节的理解、思考和矫正。我与松赞的很多客人交流时，通过表达我的想法，获取他们的理解，然后呢，就是获取他们的想法。这时候，表达我的想法对他们有一些启发，这是我特别想做的事情，不是说我有多厉害，这是文化里的东西，通过沟通和交流让别人获得启发，这是一个特别好的事情；同时，我在和客人交流的过程中，其实也能有特别多的收获，这种收获就是人们看待松赞的不同角度和不同观点。然后呢？我知道应该怎么去矫正，应该怎么去实现更高品质，我要继续认真做好这件事情。
Hotel Elite：：Most of the hotels in China are located in cities. When you founded the first Songtsam Retreat， the hotels in cities were not saturated. Furthermore， there were many Tibetan elites in the cities， many of which did a great job at their jobs. Why did you have the courage to go back to Tibetan areas to found the hotel and to add on to that， did everything on your own？
BaiMa DorJi： Actually， I did not think that much when I first started founding Songtsam sixteen years ago. I was simply inspired by my colleagues at CCTV. Many of them went to my hometown to shoot videos and complained about the lousy accommodation conditions there. They inspired me with idea of providing better accommodation there. In 2000， my hometown just happened to change its name to Shangri-la and started to develop its tourism. I therefore set my mind to found Songtsam Lvgu.
At the time it just started from my house， which had two yards， so I rebuilt my house to a hotel. More importantly， I found that through building a hotel in Songtsam， I gained a platform for sharing Tibetan culture， which I had been looking for when I was working at CCTV before， but found really hard after years of efforts. Sharing Tibetan culture has been my constant goal and pursuit. All these years when I have been working on Songtsam， it has been my primary motivation to share my perception and comprehension in the nature of life and rules of the universe gained from Tibetan culture through appropriate means. However， it was not a one-day job to share a culture. I had to first do a good job in founding the hotel through Worldly Dharma （Buddist glossary）， and then do a good job in developing tourism on the basis of the hotel. Only then would my guests have faith in me and Songtsam. Only then could we have the opportunity to communicate better and truly share the culture. In Tibetan culture， there is a kingdom called Shambhala， which is said to be a peaceful land and a true paradise. There are communications between the kingdom of Shambhala and our world. Yet how can these communications be realized？ It is through a pathway called the bellybutton of the earth. From the bottom of my heart， I hope that more people can reach that beautiful kingdom through this pathway. Although I don't have the capability to find the bellybutton of the world and lead people to the Shambhala， maybe I can create one in Shangri-la on my own and lead people to the true Shangri-la， so that we are all closer to the state in the Shambhla.
So， that was why I chose to build a hotel and that is why my hotels are all located in these places. As for those big cities， they are not really related to what I want to do， nor would they be where Shambhala be at.
Hotel Elite：：It is not easy for a hotel to be built， maintained， or developed well， so why would a hotel be famous in a remote mountain area. We once had more than ten people going to Diqing Shangri-la just to stay in Songtsam Linka and were really impressed by the experiences. I have to ask you， what is the reason for success of Songtsam as of right now？
BaiMa DorJi： Yeah. Although we have gone through 16 years， but during the whole time Songtsam developed very smoothly. I have no idea why， but I believe that it is the cause-and-effect. It is the result from my solemn motivation. From 2000 to 2014， we were in a process of experimenting and consistent exploration. In these past few years， the guests in Songtsam loved to talk to me every time I was there. At first， they would have various kinds of questions. But what is the core question？ It is that how we get such great Songtsam staff members and how they are trained.
In fact， as I said earlier， I have a strong focus on motivation， so I have been training people on a sort of awareness. Because I know that the awareness leads to the attitude， the attitude leads to the behavior， and the behavior leads to the result.
On the other hand， while communicating with the guests， I want to give them some inspiration. Many people think I particularly like to speak about the heart and intentions. No matter what you do， especially in the current accommodation industry， you really cannot do without a good heart and good intentions.
In fact， they create a cause and effect relationship. Have a good heart， it will give you a good attitude， and then， it will produce good results. I spent 16 years at Songtsam to slowly sum up this principle.
The 16 year process of creating Songtsam was actually not always behind closed doors， not always just trying to realize my own ideas. Through a lot of people's guidance， interactions， going out to get inspiration， we finally settled on this type of management method and business model.
I often say， I hope to create the bellybutton of earth as the path leading to Shangri-La. But what kind of path is this bellybutton of earth？ How can we find it？ I think there are no tricks， no shortcuts. You can only make corrections bit by bit in the process of learning and operation， grow step by step， to finally solidify a cause and effect method， and to eventually embark on this ideal path.
Hotel Elite：：Founders' stories are often colorful， the stories of hotel founders are also usually full of hard work. Many readers expect to find a way to conquer struggles from one of the few elite hotels in China that nourishes the spirit. Mr. Baima is a model in their hearts. "Hotel Elite" has more than 50，000 magazine fans and more than 500，000 online readers who are a group of people most thirsty for knowledge； we want Mr. Baima to share the entrepreneurial stories of over-20-year hotel business with our readers.
BaiMa DorJi： It is a long story， I do not know where to start， maybe with my feelings.
Nowadays people value results too much， and they are in pursuit of the so-called success， but troubled by failure； they always feel that they will lose or miss something. Carrying these heavy burdens is tiring， making it difficult for them to move forward. The core reason is that we all believe "life is short"， these seventy or eighty years， at most a hundred. In this short life we must fight for the so-called depth， breadth， and color.
But for me， as I create Songtsam， I become more and more clear about the core concepts of life in Tibetan culture. In other words， I have fully authenticated the truths that life is endless， works in cycles， and has no beginning or ending.
When I found that life is not too short， that in fact life is endless， my plans completely changed. I no longer worry about the outcome， quick success， do not particularly value the so-called "results"， but enjoy every moment. I calmly face trouble， pain， happiness and consider things more in the long-term. Songtsam from the location， construction and operation are based on centuries or even longer-term sustainable thinking. Also， the accommodation industry is something you enter for life. Now， many people know I particularly like to speak about the heart and intentions. In fact， no matter what you do， especially in the current accommodation industry， you really cannot do without a good heart and good intentions， you cannot escape the causal relationship. Because， cause is the heart； result is the intention. From a macro point of view， when you do anything， first of all you have values， then values will determine your attitude， and then values plus attitude plus behaviour will determine your results. This is the whole heart and intentions of the relationship， the causality of the relationship. I spent sixteen years making Songtsam to sum up and realize this relationship. This is not to say that I did not understand before， I completely understood it， but， finally I really wanted to integrate this truth in my behavior. Understanding is not enough， you must to complete this kind of personal experience to confirm it， spend a lifetime to experience it and confirm it.
I have another understanding. Whatever we do， actually， requires a lot of communication and exchange. From a macro point of view， you need communication and exchange to create a deep understanding. From a micro point of view， especially as a guesthouse， the whole operation is a particularly troublesome process， and requires the understanding of numerous details， continuous thinking and correction. You know， as long as I am in Songtsam， many of our Songtsam guests like to talk to me. In this relationship， first I can express my ideas， get their understanding， and then get their ideas. At this time， the expression of my ideas gives them inspiration. This is something I want to do in particular. I am not telling them how fantastic I am， but I am talking to them about culture. It is an extremely good thing to inspire others through communication and exchange； at the same time my communication with the guests brings about a special result. The result being that I understand the different perspectives and different points of view through which people look at Songtsam.
And then I know how to put things straight and achieve better quality. And I want to continue to do this seriously.
Thank you for your interview.