走出符合欠发达县广播电视台的融媒体之路

• 作 者: 陈雯雯 吴俊
• 机 构: 青田广播电视台,
• 出 处: 视听纵横
• 发表日期: 2016年01期
• 关键词: 欠发达县 广播 数字技术 媒体融合 广播电视 受众 广播频率 县级台 移动通信 网络技术

近年来,随着以数字技术、计算机网络技术和移动通信技术等新技术为依托的新媒体迅猛发展、攻城略地抢夺受众,县级广播电视台的生存发展受到了空前的挑战。青田广播电视台作为一家欠发达县的广播电视台,面对挑战奋起直追,用互联网思维,整合资源、创新发展,大力推进媒体融合发展,通过两年多的实践,探索出了新形势下欠发达县广播电视融媒发展的新路径,取得了可喜成绩。一、化挑战为机遇,新媒体已成为青田主流媒体的重要组

In recent years, with the rapid development of new media relying on new technologies such as digital technology, computer network technology and mobile communication technology, the capture of the audience has been slightly denounced by the cities and the survival and development of the county-level radio and television stations have been challenged unprecedentedly. As an underdeveloped county radio and television station, Qingtian Radio and Television Station has made every effort to catch up with the challenges, using Internet thinking, integrating resources, innovating and developing, vigorously promoting media convergence and development. After more than two years of practice, Qingtian Radio and Television has explored underdeveloped areas County radio and television media development of the new path, has made gratifying achievements. First, the challenge of opportunity, the new media has become an important group of mainstream media Qingtian