深入基层采访是发挥电视媒体优势的重要途径

• 作 者: 余云
• 机 构: 浙江电视台民生休闲频道,
• 出 处: 视听纵横
• 发表日期: 2011年06期
• 关键词: 媒体优势 重大新闻事件 电视记者 传播媒介 广播电视 刘景福 处理站 新兴 新医改 广播电视媒体

随着新兴传播媒介的盛行,传统媒体,包括报纸,广播和电视,都被一些人冷眼旁观,觉得传统媒体在未来,也许会被取代。传统媒体压力和困难确实很大,在一线工作的这几年,深有体会,在一些重大新闻事件发生时,等到电视记者制作完,播出的时候,一般来说,网络上早已广为流传。广播电视时间和地域受限制,互动性不足,网络恰恰弥补了这些缺陷,传播迅速及时、形式灵活、时效性强、传播时

With the prevalence of emerging media, traditional media, including newspapers, radio and television, have all been on the sidelines of people who think that traditional media may be replaced in the future. The pressures and difficulties of traditional media are indeed enormous. In the past few years of working in first-line situations, we have been deeply aware that when some major news events occur and until the production and broadcast of television reporters are finished, the Internet has long been widely circulated . Radio and television are limited in time and territory and lack of interactivity, and the network just makes up for these shortcomings. The dissemination is rapid, timely, flexible in form and time-efficient.