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随着工业用电疲软,国家经济总体增势放缓,社会用电量持续走低,对电力企业带来了较大的挑战。在新的电力市场条件下,市场竞争更加激烈,电力企业更需要提高自身经营能力。电力市场开拓过程中,需要采取合适的营销策略,改变传统电力企业的经营理念,规范营销管理,通过技术创新、促销等手段,提高电力企业市场营销能力,促进电力企业在当前经济形势下的发展。
With the weakening of industrial electricity consumption, the national economy as a whole has slowed down and the electricity consumption in society has been on the decline. This has brought great challenges to power companies. In the new electricity market conditions, market competition is more intense, and power companies need to improve their own business capabilities. In the process of power market development, we need to adopt appropriate marketing strategies to change the business philosophy of traditional power companies, standardize marketing management, enhance the marketing capabilities of power enterprises and promote the development of power enterprises in the current economic situation through technological innovation and promotion .