论文部分内容阅读
B2C企业的社会化营销,最需要做的,是将社会化融入到产品中,在数据不断地滚动时,它带来的力量和价值将越来越大。2013年,春秋航空通过社交媒体取得了非常大的成功,春航的营销案例也成为业界营销人热议的话题。据春秋航空市场部营销中心总经理张洁介绍,从2013年的数据来看,春秋航空从社会化营销带来的流量,大概占整个公司营收的5%,这也就意味着社会化营销给春航带来了3.5亿的营收。张洁也是国内最佳的S o c i a l C R M实践者之一,她在公司所做的一些列挖掘社会化营销价值的行动都取得了很好的效果。但同时张洁也表示这也是在公司内部平衡的结果,在数
B2C enterprise social marketing, the most need to do is to integrate socialization into the product, as the data continue to roll, it will bring greater strength and value. In 2013, Spring Airlines achieved a great success through social media. The marketing case of Spring Airlines also became a hot topic for marketers in the industry. According to Zhang Jie, general manager of Marketing Department of Spring and Autumn Aviation Marketing introduced from the 2013 data, Spring Airlines from social marketing, traffic, accounting for about 5% of the company revenue, which means that social marketing Spring Airlines has brought 350 million revenue. Zhang Jie is also one of the country’s best practitioners, and she has done some good things at the company in tapping the value of social marketing. But at the same time Zhang Jie also said that this is also the result of the balance within the company, in the number