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拆除二者隔阂之墙在透明之间相互培养忠诚顾客会时时教你怎样去做而不再去教别人一、企业必须与顾客建立学习关系即采用数据库和交互技术,积累大量数据资料,深入了解每一位顾客(或相应的商家、客户)的需要和爱好。充分利用信息技术成果和灵活的生产体系,企业可以较低的成本,为每一位顾客提供高度定制化的产品和服务。而现实中许多企业管理人员并不理解多样化与定制化的区别,他们仍然采用大规模营销和大规模生产方式。即以产品为中心,通过销售渠道,推出多样化产品,希望大批顾客购买每一个新品种。顾客则必须从日益增多的品种中寻找自
Demolition of the walls of the barriers to cultivate mutual loyalty among the transparent customers will always teach you how to do it without teaching anyone else. 1. The company must establish a learning relationship with its customers by using databases and interactive technologies to accumulate a large amount of data and learn more about it. The needs and hobbies of each customer (or the corresponding merchant, customer). By making full use of information technology achievements and flexible production systems, companies can provide each customer with highly customized products and services at a lower cost. In reality, many corporate executives do not understand the difference between diversification and customization. They still use large-scale marketing and mass production methods. That is, product-centric, through the sales channels, the introduction of diverse products, hope that a large number of customers to buy each new variety. Customers must look for themselves from a growing number of species