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营销活动概要我们的客户产品是一种极为传统的产品,他们以高技术和高品质改造(提升了)这种产品,我们(代理商)则为客户策划了整个营销活动。在实施营销活动之前我们做了市场调研,发现了一些重要且有趣的东西(你们可在后面的“营销背景”中看到),根据这些发现,我们决定把产品重新定位,取一个含有“缓释配方”含意的新名字,这是因为其它品牌都没有提到过这些特点。另外我们根据定性调查的结果,重新设计了包装,并大幅度提高了产品价格,从而使产品与其它竞争品牌有了很大的区别。
Summary of Marketing Activities Our customers’ products are extremely traditional products. They have upgraded (promoted) this product with high technology and high quality, and we (agents) have planned the entire marketing activities for our customers. Before the implementation of marketing activities, we did a market research and found some important and interesting things (you can see in the “marketing background”). Based on these findings, we decided to relocate the product to include The new name for “sustained-release formulas” means that these features are not mentioned by other brands. In addition, according to the results of qualitative surveys, we have redesigned the packaging and significantly increased the price of the product, thus making the product very different from other competing brands.