论文部分内容阅读
需要是一切购买行为的基础消费者的需要多种多样、错综复杂谁能梳理、辨析清楚谁就掌握了打开市场之门的金钥匙一、需要的竟争性竞争发生在市场上,也发生在消费者心中。企业所做的各种努力,最终目的都是为了使本企业产品在消费者心中占据更重要的位置。消费者心中的竞争是指消费者对各种需要和满足的反复权衡过程,主要有二个阶段: (一)需要竞争阶段。需要竞争是消费者从各种需要中选择最需要的权衡过程。人类的需要是指没有得到某些基本满足的感受状态。然而,这些感受状态是多种多样的,不可能一下子全部得到
Need to be the foundation of all purchasing behaviors The needs of consumers are diverse and intricate. Who can sort out and distinguish clearly? Whoever has mastered the golden key to open the door to market? The need for competitive competition takes place in the market and also in consumption. In the heart. The ultimate goal of various efforts made by enterprises is to make their products occupy a more important position in the hearts of consumers. The competition in the minds of consumers refers to the repeated trade-off process between consumers’ various needs and satisfactions. There are mainly two stages: (1) The stage of competition is required. The need for competition is the consumer’s choice of the most needed trade-offs from various needs. Human needs refer to feeling states that have not received some basic satisfaction. However, these feeling states are various and it is impossible to get them all at once.