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所谓“消费者教育”就是教育消费者。从狭义的角度说,就是营销企业针对其目标顾客所进行的一种有目的、有计划、有组织的传授有关消费知识和技能.培养科学的消费观念,提高消费者自身素质的系列活动。对于营销企业来说,消费者教育是一项十分重要的工作,而且随着科技的进步,新产品的不断涌现和产品更新率的不断加快,以及市场竞争的日趋激化,消费者教育的重要性更日益突出地表现出来。一、消费者教育:引导消费者走出困惑的有效措施据有关资料显示.目前世界上约有150万种商品,我国有近50万种,而且
The so-called “consumer education” is to educate consumers. From a narrow perspective, it is a series of activities that marketing companies target their target customers with a purposeful, planned, and organized teaching of consumer knowledge and skills, the cultivation of scientific consumption concepts, and the improvement of consumers’ own quality. For the marketing company, consumer education is a very important job, and with the advancement of science and technology, the continuous emergence of new products and the constantly increasing rate of product renewal, as well as the increasingly intensifying market competition, the importance of consumer education It has become increasingly prominent. I. Consumer education: Effective measures to guide consumers out of confusion According to relevant information, there are about 1.5 million products in the world, and nearly 500,000 in China.