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会展企业属于第三产业,几年来发展范围越来越大。一般会展公司是涉及展会或者围绕周边进行业务开展的,有的展会公司会承办展会活动。有的展会公司会选择部分展会活动来做,做成展会构成支架。展会依托强大的舆论,依靠媒体将会展宣传出去。基于此,会展的网络传播的研究也显得更加重要了。在这里,我们简要介绍并分析会展企业网络传播发展的影响因素,希望能够给予广大的会展公司提供帮主,提高会展的管理和决策提升。
Exhibition business belongs to the tertiary industry, the scope of development in recent years more and more. General convention and exhibition company is involved in the exhibition or around the business development, and some exhibition companies will host exhibition activities. Some exhibition companies will choose some exhibition activities to do, make the exhibition constitutes a stent. Exhibition rely on a strong public opinion, rely on the media to promote the exhibition. Based on this, the exhibition of network communication research is even more important. Here, we briefly introduce and analyze the influencing factors of the development of MICE network, hoping to provide the majority of MICE companies with help to improve the management and decision-making of MICE.