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国产电影逐鹿国庆档,《二次曝光》开创预售“期票”第一案例。花样百出的营销手段背后,是整个行业已经进入综合开发时代。与进口大片统治的暑期档和圣诞档相比,国庆几乎成为国产中小成本电影“正名”的最后机会,也正因为如此,今年国庆档的票房竞争空前惨烈。提前22天,进行“超前预售”——为抢夺先机,9月7日,范冰冰主演的影片《二次曝光》做了一次新的尝试。剧组宣称,电子票务预售系统上线不到一个小时,就有近千张电影票被火速预购,这也成了中国电影行业卖出“期票”的第一案例。
Domestically produced film National Day file, “second exposure” to create pre-sale “promissory note ” the first case. Behind the tricks of marketing, the entire industry has entered an era of comprehensive development. Compared with the summer archives and Christmas stalls under the domination of imports, the National Day has almost become the last chance for domestic small-and medium-cost movie “name ” and precisely because of this, the national box office competition this year has been an unprecedented fierce tragedy. 22 days in advance, “advance advance sale ” - to seize the initiative, September 7, starring Fan Bingbing film “second exposure” made a new attempt. The crew claimed that the electronic ticket pre-sale system on-line less than an hour, there are nearly a thousand movie tickets were quickly pre-ordered, which has become China’s movie industry to sell “promissory note ” the first case.