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目前,世界烟草市场基本上被菲利普·莫里斯公司(PM)、英美烟草公司(BAT)和日本烟草公司(JT)所把持,这三家公司的卷烟产销量占世界卷烟总量的41%左右。比中国所有卷烟厂的总生产量所占份额还高出近10%。国际烟草市场实际上已被以上烟草寡头所垄断,而且其发展处于增长趋势中。随着我国加入WTO以及全球经济一体化的逐步形成,国外烟草巨头对我国烟草市场的威胁日益显现。经过行业体制改革和发展,国内市场竞争日趋激烈,品牌已成为各个烟草企业竞争的重心所在,卷烟品牌战略已成为卷烟工业企业生存与发展的关键。湖南中烟工业有限责任公司根据国家局的发展战略提出的品牌战略和发展目标,振奋人心。
Currently, the world tobacco market is largely dominated by Philip Morris (BAT), BAT and Japan Tobacco (JT), which manufacture and sell about 41% of the world’s cigarettes. Which is almost 10% higher than the total output of all cigarette factories in China. The international tobacco market has in fact been monopolized by the above tobacco oligarchs and its growth is on the rise. With China’s accession to the WTO and the gradual formation of global economic integration, the threat posed by foreign tobacco giants to our tobacco market is increasingly apparent. After the reform and development of the industrial system, the competition in the domestic market is becoming more and more fierce. The brand has become the focus of competition among various tobacco companies. The cigarette brand strategy has become the key to the survival and development of cigarette industrial enterprises. Hunan Tobacco Industry Co., Ltd. in accordance with the national bureau’s development strategy proposed brand strategy and development goals, inspiring.