论文部分内容阅读
除草剂市场的特点是快速、多变、充满危机,生产商误认为经销商是终端市场,因此与经销商合作多,与使用者合作少。由于农民使用的药械与技术问题使除草剂药效差、药害重,也使好药和坏药难以区别,从而也导致了一些生产商货难卖、压货多、效益差。如何走出困境?首先要更新观念,实现由赚穷人的钱转变为赚富人的钱,由原商变儒商,由坐商变行商,由实物销售变为知识营销。其次要改造销售队伍,打造市场开发营销经理队伍,学习、改变、创新,引导除草剂使用者实现除草剂、使用技术与药械完美结合,变无序竞争为有序竞争。
Herbicide market is characterized by rapid, changing, full of crises, manufacturers mistakenly believe that the dealer is the end market, so with the dealer more cooperation with the user less. Because of the pesticides and technical problems farmers use to herbicides poor efficacy, heavy injury, but also make good medicine and bad medicine is difficult to distinguish, which also led to some manufacturers difficult to sell goods, Yahuo, poor efficiency. How to get out of the dilemma? First of all, we must update our concepts and realize that we can change the money from the poor to the rich who make money. From the original business to the traditional business, the real business becomes the knowledge marketing. Secondly, it is necessary to transform the sales force and create a marketing team that will develop, market, and market marketing materials. Learning, changing and innovating will lead the users of herbicides to achieve herbicides. The perfect combination of technology and medicine will lead to orderly competition.