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Colombia is a complex country which has a large Catholic population and a number of internal conflicts.As organizations undertake a global advertising strategy,countries in South America like Columbia are viewing advertising images and for products that may be perceived as offensive.This paper presents the results of a survey on perceptions towards the advertising of three relevant controversial products: guns and armament,political parties,and religious denominations.It also identifies the link between personal values of the Colombian sample and offence towards the advertising of the controversial products,which provides important insights into responsible advertising to the Colombian market.