Consumer misbehavior on insurance market - experience of front-line employees

来源 :华人学者营销协会,对外经济贸易大学 | 被引量 : 0次 | 上传用户:qq240927781
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  The insurance industry is constantly evolving,new risks are emerging and new services are expected by consumers.In fact,consumers and businesses are increasingly demanding simplicity,transparency,mobility and speed in insurance transactions.The most common approach says to always put the consumers in the center,that the consumers are always right and it became a philosophy of both private and public companies.Such approach seems to positively influence the company performance,however may be in some cases harmful for employees,who need to deal with consumer misbehavior.The aim of this article is therefore to explore the experiences of front line employees in terms of consumer misbehavior and what are the consequences of this phenomena in insurance sector.
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