【摘 要】
：
Evidently,globalization has brought many nations and businesses together into various transactions more than it used to be several decades before now.Accordingly,Chinese government continues to encour
【机 构】
：
Macau University of Science and Technology School of Business Avenida Wai Long Taipa,Macau
【出 处】
：
华人学者营销协会,对外经济贸易大学
论文部分内容阅读
Evidently,globalization has brought many nations and businesses together into various transactions more than it used to be several decades before now.Accordingly,Chinese government continues to encourage its firms to embrace a go global business stance.Driven by the need to update the literature on this phenomenon,this study explores the Chinese firms product positioning strategies in emerging markets,with a specific focus on Nigeria.The data for the study was gathered in two stages beginning with 27 exploratory in-depth interviews which complement the remaining 14 individual interviews teased from 7 in-depth cases.The study shows four key factors that encapsulate the positioning stance of Chinese firms in Nigeria namely,affordability,availability,maintainability,and unavoidability.The study shows further that the significant contribution of the existing bilateral agreements between the two nations and the comparative high prices of offerings from Western nations give the Chinese firms the edge in the marketplace and a robust competitive advantage in the Nigerian business environment.The implications of the study are discussed in the paper.
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