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  5. A Study on the Experiential Teaching Mode of the Advertising

A Study on the Experiential Teaching Mode of the Advertising

来源 :The 2011 International Conference on Education Science and M | 被引量 : 0次 | 上传用户：gf2516
【摘 要】
：
The experiential teaching as a teaching method has been continually popularized and applied.In this essay which is based on the practicality of the Advertisement and combined with the "experience" con
【作 者】
：
Yan XIAO Liqin JIAO 
【机 构】
：
College of Economics and Management,Beihua University,Jilin,China
【出 处】
：
The 2011 International Conference on Education Science and M
【发表日期】
：
2011年2期
【关键词】
：
Advertising experiential teaching teaching mode 
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论文部分内容阅读
　　The experiential teaching as a teaching method has been continually popularized and applied.In this essay which is based on the practicality of the Advertisement and combined with the "experience" concept of the experiential teaching, we has constructed the Experiential Teaching Mode of the advertising, and specifically introduced the teaching organization which is being used.Finally, we put forward the supporting measure of implementing the experiential teaching.
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