如何持續吸引吸菸者參加「Quit&Win戒菸就贏」活動

来源 :第十一届亚太地区烟草或健康大会 | 被引量 : 0次 | 上传用户：cw5188

【摘要】

：

臺灣自2002 年首度引進「Quit and Win 戒菸就贏」以來,至今已成功舉辦過八屆比賽,共吸引近20 萬名菸癮者體驗戒菸。為成為民眾討論的話題,吸引媒體願意義務傳播,2016「戒菸就贏比賽」採用「名人吸睛」的宣傳策略,邀請甜美良善又親和的昆凌擔任代言人,以霹靂嬌娃的造型及閃電光束特效,呈現科技和未來感,用使命必達的魄力號召「姐姐妹妹站出來,哥哥弟弟一起來」,更凸顯「戒菸就是未來時尚」！

【作者】

：

林清麗陳盈君呂姿毅

【机构】

：

臺灣財團法人董氏基金會

【出处】

：

第十一届亚太地区烟草或健康大会

【发表日期】

：

2016年11期

【关键词】

：

戒菸 Quit & Win 菸害防制華文戒菸網

下载到本地 , 更方便阅读

下载此文赞助VIP

声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架

论文部分内容阅读

其他文献

Policy discourses to support health warnings:A comprehensive review of existing studies

CONTEXT: The global trend of FCTC parties adopting graphic health warnings(GHWs)and plain packaging(PP),have ignited various discourses on tobacco control and trade in the past several years.

会议

health warningsplain packaginggraphic health warningpolicy discoursestobacco

Illicit Cigarette Consumption and Government Revenue Loss in Indonesia

Illicit cigarettes,lower consumer prices,threaten national tobacco control efforts,and reduce excise tax collection.We use two methods; the discrepancies between legal cigarette sales and domestic con

会议

IllicitKretekCigaretteTax lossIndonesia

Impact of Increasing Tobacco Tax on Government Revenue and Tobacco Consumption

Three objectives of imposing excise tax on tobacco; to raise revenue,to correct external costs,and to discourage consumption.Objective of this paper is to evaluate the benefit of tobacco tax increase

会议

IndonesiaTaxGovernment Revenue

Contestation and Politicization of Tobacco Control in Social Media:Experiences from the 2016 Philipp

Social media plays an important and innovative role in the information,education,and communication activities of civil society organizations involved in tobacco control.

会议

tobacco controltobacco industry lobbysocial mediaPhilippinesnational electio

Cigarette Price Level to Decrease Consumption in Indonesia:A Qualitative Approach

Smoking prevalence in Indonesia has increase significantly from 27 percent in 1995 to 34.7 percent in 2010.Increasing cigarette price is an effective measure to decrease cigarette consumption.

会议

Indonesiapricequalitativeconsumption

Effectiveness of 85%health warning label on cigarette package on responsive smoking behaviors among

Significant and back ground; Thai health ministry increasing the graphic health warnings(HWG)size on cigarette package from to be 85% are attacked by Major international tobacco companies,a legal chal

会议

Picture Health WarningsAdolescentPlain packagingCigarette SmokingFear Arousa

How social media and formal media work together to expose ill tactics of Tobacco Industry in Banglad

Background: Social media is becoming popular among Bangladeshi people as one of the important mediums of communications.

会议

social mediaformal mediatobacco industry interferencetobacco control

如何建置與經營高瀏覽率網站宣導菸害防制-以華文戒菸網為例

「華文戒菸網」由非政府組織-董氏基金會建置上線，是單一菸害防制訴求網站，從2007 年下半年開始至 2016 年中，網站瀏覽達8 千3 百萬人次，是以單一菸害防制訴求並公開記錄最高瀏覽人次的華文網站，探究其維持平均每年860 萬人次瀏覽率的網站行銷策略如下： 1、網站行銷策略：「華文戒菸網」於2007 年底建置，曾於2011 年全面改版，以正體中文為主，簡體中文為輔，經常性的網站資料更新，提供

会议

戒菸就贏Quit & Win戒菸

臺灣「戒菸就贏比賽」的執行策略及戒菸成效

[背景]國際Quit & Win「戒菸就贏比賽」是世界衛生組織(WHO)曾經唯一支持的國際性成人戒菸比賽，由WHO 及芬蘭國家公共衛生部每兩年主辦一次。吸菸的「參賽者」與不吸菸的「見證人」兩人一組，依國際最初規定的參賽條件、報名方式、活動期程舉辦「戒菸嘉年華」。

会议

戒菸就贏Quit & Win戒菸

Point-of-Sale Marketing in Mumbai:How national cigarette firms are breaking the law to market to kid

Background: Tobacco advertisements at the point of sale(POS)are an important means for the tobacco industry to market to kids.

会议

marketingIndiaadvertisements

如何持續吸引吸菸者參加「Quit&Win戒菸就贏」活動

其他学术论文