如何建置與經營高瀏覽率網站宣導菸害防制-以華文戒菸網為例

来源 :第十一届亚太地区烟草或健康大会 | 被引量 : 0次 | 上传用户：daluo13613152523

【摘要】

：

「華文戒菸網」由非政府組織-董氏基金會建置上線，是單一菸害防制訴求網站，從2007 年下半年開始至 2016 年中，網站瀏覽達8 千3 百萬人次，是以單一菸害防制訴求並公開記錄最高瀏覽人次的華文網站，探究其維持平均每年860 萬人次瀏覽率的網站行銷策略如下： 1、網站行銷策略：「華文戒菸網」於2007 年底建置，曾於2011 年全面改版，以正體中文為主，簡體中文為輔，經常性的網站資料更新，提供

【作者】

：

呂姿毅林清麗

【机构】

：

臺灣財團法人董氏基金會

【出处】

：

第十一届亚太地区烟草或健康大会

【发表日期】

：

2016年11期

【关键词】

：

戒菸就贏 Quit & Win 戒菸

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如何建置與經營高瀏覽率網站宣導菸害防制-以華文戒菸網為例

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