【摘 要】
：
Since the reform,with the continuously rapid development of Chinese garment industry,the idea of fast fashion consumption is continued to be accepted by the public,the country has a huge number of clo
【机 构】
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Shanghai University of Engineering Science,Shanghai,201620,China
【出 处】
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2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛
论文部分内容阅读
Since the reform,with the continuously rapid development of Chinese garment industry,the idea of fast fashion consumption is continued to be accepted by the public,the country has a huge number of clothing production and processing enterprises and sales network,whether it is a well-known international brands or domestic brands have been an unprecedented development.It is precisely because of the development of economic globalization,the price of clothing of people is also more and more attention,especially the local clothing prices,including the value of the product itself,the operation cost and additional value of brand and so on.The price is the market marketing strategy combination,the most flexible strategy.In view of this phenomenon,this paper mainly price for our local brand Metersbonwe investigation,analysis of the enterprise in the development of the advantages and disadvantages of clothing,summarize the pricing system under the concept of fast fashion.
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