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  5. The test of the static mechanism of Place brand image on corporate brand evaluation

The test of the static mechanism of Place brand image on corporate brand evaluation

来源 :华人学者营销协会,对外经济贸易大学 | 被引量 : 0次 | 上传用户：cs80085829
【摘 要】
：
Through the establishment of a good brand image in the minds of consumers,place brand has improved the regional brand awareness and market share.The place brand made consumers associate with the produ
【作 者】
：
Liu Wenchao Sun Lihui Wu Sijie Xin Xin 
【机 构】
：
Yatai Business School of Jilin University of Finance and Economics,Changchun
【出 处】
：
华人学者营销协会,对外经济贸易大学
【发表日期】
：
2017年6期
【关键词】
：
Place brand image Company brand Effect mechanism Static state 
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论文部分内容阅读
　　Through the establishment of a good brand image in the minds of consumers,place brand has improved the regional brand awareness and market share.The place brand made consumers associate with the production area through the brand products,and distinction of products of competitors.This study tries to explain the static mechanism of place brand image on corporate brand evaluation by using the halo effect and the summary effect model of the country of origin and adding consumer purchase intention factors.
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