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  5. The Effect of Perceived Brand Positioning on Brand Attitude:the Mediating Role of Cultural Uniquenes

The Effect of Perceived Brand Positioning on Brand Attitude:the Mediating Role of Cultural Uniquenes

来源 :华人学者营销协会,对外经济贸易大学 | 被引量 : 0次 | 上传用户：RK0707
【摘 要】
：
For marketers of both domestic and multinational companies,it is important to understand the antecedents to consumer brand attitudes.Previous research has shown perceived brand positioning as a key fa
【作 者】
：
Zening Song Wenbo Yang Huayong Niu 
【机 构】
：
International Business School,Beijing Foreign Studies University,Beijing,China
【出 处】
：
华人学者营销协会,对外经济贸易大学
【发表日期】
：
2017年6期
【关键词】
：
Perceived brand positioning Cultural uniqueness Brand attitude 
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　　For marketers of both domestic and multinational companies,it is important to understand the antecedents to consumer brand attitudes.Previous research has shown perceived brand positioning as a key factor influencing brand preference.
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