The Signaling Game Model under Asymmetric Fairness-Concern Information

来源 :华人学者营销协会,对外经济贸易大学 | 被引量 : 0次 | 上传用户：liust4258

【摘要】

：

【作者】

：

Yanhong Qin Guangxing Wei

【机构】

：

School of management,Chongqing University of Technology,Chongqing,400054,China

【出处】

：

华人学者营销协会,对外经济贸易大学

【发表日期】

：

2017年6期

【关键词】

：

Fairness concern Asymmetry information Wholesale price contract Signaling game m

下载到本地 , 更方便阅读

下载此文赞助VIP

声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架

论文部分内容阅读

　　Under the wholesale price contract,we analyze the influence of the retailers fairness-concern information on the wholesale price,order quantity,the profit of each party and the supply chain in SI(Symmetry Information)condition and AI(Asymmetry Information)condition respectively.Then,we compute the value of retailers fairness-concern information to supplier,and we prove that the profit of all members and supply chain is decreasing with retailers fairness concern and the profit in SI condition is always higher than that in the AI condition.

其他文献

Research on The new media marketing strategy of Audi 4S store in Shiyan city

With the advent of the era of Mobile Internet and the traditional pattern of marketing channels and network for the media,new media marketing also will rise on the basis of the digital information of

会议

Audi 4S store in Shiyan cityThe new media marketingThe marketingstrategy

Pricing Analysis of Dual-channel Supply Chain with Marketing Efforts under Different Wholesale Price

With the rapid development of network information technology and logistics industry,online shopping is becoming more and more popular among consumers.Meanwhile,network distribution is appreciated by m

会议

Dual Channel Supply ChainPricing DecisionWholesale Price Bargaining ModeMarke

Raising Money for a Good Cause in Corporate China

The non-profit industry in China is booming with an increasing number of people getting involved into charitable-related actives(Liu,2015; Lin and Huang,2017)either by donating or raising money for a

会议

NonprofitMonetary SolicitationFundraising in organizational settingsGuanxiMi

Research on the influence of new media marketing on consumer buying behavior in B2C environment

In the era of rapid development of B2C e-commerce,as a highly interactive social networking tools,the new media can also meet the needs of users to participate in manufacturing information resources.H

会议

B2CE-commerceNew media marketingBuying behavior

Showing to Friends or Strangers? The Relationship Orientation Influences the Effect of Social Exclus

Many research showed that social exclusion could lead individuals to conspicuous consumption,but extant research just concern about social exclusion itself,which do not consider the relationship(such

会议

social exclusionconspicuous consumptionrelationship-orientationselfesteemcom

The Exploration about Innovation Culture of State-owned Enterprises in China

Innovation is the source of the competitiveness of enterprises.Research has proved that innovative culture has become an important factor in promoting enterprise innovation and enhancing the core comp

会议

State-owned enterprisesCore competenciesEnterprise Innovation culture

The Effect of Perceived Brand Positioning on Brand Attitude:the Mediating Role of Cultural Uniquenes

For marketers of both domestic and multinational companies,it is important to understand the antecedents to consumer brand attitudes.Previous research has shown perceived brand positioning as a key fa

会议

Perceived brand positioningCultural uniquenessBrand attitude

The Localization of Short-Term Accommodation Rent Sharing Platform in Chinese Market:How Does Airbnb

Airbnb is always mentioned along with the term sharing economy,and it develops well in western countries because of its mature business module and consumers distinct experience.However,it is not easy

会议

Sharing platformAirbnbLocalizationMarketing Strategy

The Role of Consumption Type on the “Looking” of Future-Directed Direction A Construal-Level Perspec

This research investigates the effect of consumption type on how consumers “look” the direction(up vs.down)through their minds eye.Basing on construal-level and visual perception theories,we propose t

会议

future-directed thoughtprospectionconstrual levelvisualizationconsumption ty

The Study of Media Exposure on Consumer Insecurity

In recent years,the Food safety event has been frequent,and the consumers insecurity has experienced unprecedented challenges.And the medias responsibility to expose the truth has intensified consumer

会议

Media outletsConsumer insecurityCredibilityConsumer knowledgeConsumer involv

The Signaling Game Model under Asymmetric Fairness-Concern Information

其他学术论文