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汉字是标志设计的重要组成部分,是标志设计多样化的源泉。在标志设计的过程中,要把文字当作图形来设计,因为图形语言是世界性的语言;标志中的文字设计也要遵循简约化的设计风格,也要遵循文字设计的原则,使设计出的标志简洁明了、美观大方现代标志设计中,许多脍炙人口的经典佳作都融入了具有中国特色的传统文字,设计师准确的把握了这些元素的深刻内涵,并将中国传统汉字和现代的设计元素完美地结合在一起,赋予了它新的时代感和生命力,让古老的艺术可以经得起时间的考验而不断的延续下去,设计出具有中国特征国际性标志。
Chinese characters are an important part of logo design and a source of diversification of logo design. In the process of logo design, the text should be designed as a graphic, because the graphic language is a worldwide language; the design of the characters in the logo should also follow the simplified design style, and the principles of the text design should be followed so that the design The logo is simple and elegant, beautiful and generous Modern logo design, many popular classic works are integrated into the traditional Chinese characters, the designer accurately grasp the profound connotation of these elements, and Chinese traditional Chinese characters and modern design elements perfect To give it a new sense of the times and vitality, so that the ancient art can stand the test of time and continue to continue to design an international symbol of Chinese characteristics.